工作职责:Job Summary 职位概述: 1. Implement marketing plan developed by product manager. 负责相关的产品管理(市场和竞争分析,制定和执行市场计划,新产品上市等) Main Tasks & Responsibilities 主要工作职责 : 1. Implement marketing plan developed by product manager. 2. Assist product manager in developing marketing plan. 3. Provide clear product positioning, product selling story and effective promotion tools to sales team 提供给销售队伍清晰的产品定位,产品销售故事和有效的推广工具 4. Closely cooperate with other functions to effectively solve problems with positive attitude 和公司其他部门紧密合作, 以积极的态度有效解决工作中遇到的问题 5. Conduct product training to sales and local marketing teams. . 执行产品培训不断提高销售和经销商队伍的专业产品知识 6. Build relationship with KOLs, develop and cultivate product speakers 建立与关键客户的关系,发展和培养产品代言人 7. Control budget, makes sure promotion expenses within budget, ROI principal 控制预算,确保推广费用控制在预算内,遵循 ROI 原则 8. Conduct joint field calls with sales team to understand customer needs and acquire competitive information. 和销售队伍的联合区域拜访以了解客户需求和获得竞争信息 9. Pre-Launch Management for new products(analyze target market situation, provide feasibility report, complete launch plan, pricing and assist registration) 新产品上市前管理(目标市场分析,可行性报告及上市计划书写,定价和协助注册) 10. Other projects or tasks assigned by line manager 主管指派的其他任务 11. Conduct business in full compliance including but not limited to Roche Secure, Roche Behavior in Business, Roche Competition Law Interactive Dialogues, Roche Safety, Security Health and Environmental Protection 遵循罗氏所有合规要求,包括但不限于罗氏信息安全,罗氏商业中的行为,罗氏竞争法互动对话,罗氏安全 健康环境等,合法合理开展业务活动
任职资格:Basic Requirements of the Job 基本任职资格: Education& Qualifications 教育背景与专业资格: 1. At least Bachelor Degree in Clinical Medicine or other Appropriate Science 临床医学本科学历或者其他相关专业毕业 2. Proficiency in both spoken and written English 熟练掌握英语口语及书面表达 3. Good command of MS office software application 熟练应用微软办公软件 4. Product & marketing expertise 产品和市场推广的专业知识 Experience 工作经验: 1. Minimum3- 5 years marketing and sales experience in multinational pharma or medical company 3-5 年以上跨国制药企业或医药相关企业销售及市场经验